BBC Radio 4's Front Row

What does your typeface say about your organisation? The news that Ikea were abandoning their distinctive lettering and going over to a more computer-friendly font has caused dismay in the world of graphic design. Is there a danger that companies will lose their identities along with their typefaces? Kirsty Lang speaks to Simon Garfield and graphic designer Paul Finn from Fitzroy & Finn. Simon Garfield's book on font design is being published by Profile Books. Broadcast on BBC Radio 4's Front Row on 7th September 2009.