ITV Visual Design Guide

ITV Visual Design Guide

ITV approached Fitzroy & Finn to design and define a comprehensive Visual Design Guide for all of ITV's diverse online portfolio. Over the past 6 months we have created a highly detailed style guide for all aspects of their websites; from a unifying and flexible grid, consistent image sizes, typographic hierarchies, navigational patterns, advertising integration, programme banners and module definitions... The Visual Design Guide will be rolled out later this year.

The project was managed by the very capable hands of Matthew Shorter from Unthinkable Consulting. We worked very closely with ITV's visionary Andrew Levy, Director of Web Solutions Delivery and the very talented ITV Experience team headed by the inspiring Alberto Barreiro and his team of designers (Sarah Mason and Mick Evans) information architect (Mike Nagle) and front end developer (Ashley Fletcher)

ITV