Description

We having been working with the great BBC News UX&D team on various projects. We were invited to create the brand identity for the BBC News Magazine section to be used within all social media platforms, allowing for a consistent brand expression throughout a potential user journey.

We also explored how top editorial stories could be promoted consistently in these platforms, so recommended the use of strong imagery to be integrated within the social media banner spaces. We then developed the brand within the BBC News site and art directed the motion graphics ident which appears on all BBC News Magazine video content.