Slow Down London

Description

Slow Down London was the brainchild of Tessa Watt, author of 'Introducing Mindfulness: A Practical Guide', it was a call to arms to Londoners to Slow Down! and through a festival of events which explored how this is possible in such a busy city. The event was launched with The Big Slow Walk through Central London which provoked a lot of media attention. Fitzroy & Finn designed the brand identity, campaign, brochure and website. Mr Happy Hand became the mascot of the event and we were delighted to see him adore banners and tshirts on the march!